Creating a New Narrative for Place with Paint: Jeroen Koolhaas and Dre Urhahn at TEDxPhilly
Haas and Hahn is the working title of artistic duo Jeroen Koolhaas and Dre Urhahn, who bring art to unexpected places, from the hillside favelas of Rio de Janeiro to the streets of Philadelphia. The Dutch artists facilitate community-driven urban interventions with paint, working to shift the perception of what the outside world has of people and place, while bringing positive attention to often-disenfranchised communities and neglected spaces.
Haas and Hahn’s large-scale painting projects span multiple buildings, covering urban landscapes with explosions of color. Their much-heralded Favela Painting projects in Brazil worked to create a new narrative for place in some of Rio’s most notorious neighborhoods.
It’s hard to ignore the visual impact of their projects, but Haas and Hahn’s work is about more than paint. Residents transform their own neighborhoods and take ownership of their hard work, generating widespread community pride. The highly visible projects also help to establish a new line of communication with the greater public about a neighborhood’s identity, delivered by the people who live and work within the community.
The 2011 TEDxPhilly conference examined vast interpretations of the theme “The City” on Tuesday, November 8. TEDxPhilly brought together engaging speakers, performers, participants and exhibitors to deconstruct, decipher and explore some of the greatest challenges, innovations, concepts and realities that shape and are shaped by cities and their inhabitants. Philadelphia was the point of departure, but the conversation traveled beyond its borders. The event took place at Temple Performing Arts Center in North Philadelphia.
Kennedy Conspiracy Exposed