Promotion – Mission Statement

Creating a Mission Statement for Local Museum or Gallery or Library

A mission statement is a statement of the purpose of an organization Museum or Gallery or Library, its reason for existing.

Fortune 500 companies are the biggest and best run in the nation. That’s because they remain tightly focused on delivering quality in a competitive market. If you want to learn from the best, there are plenty of lessons waiting in these mission statements from the Fortune 500.

Museum Mission Statement

Creating a mission statement for Museum or Gallery or Library

The following questions provide a starting point for writing a mission statement for your Museum or Gallery or Library:

1.Who – Who are you, what is your name how are you known. If you tend to use initials (an acronym) to refer to yourself make sure you write your name in full here. You may also like to include an explanation of your status.

2.What – What is it you do? Keep this brief, you don’t need to much detail. For some organizations a simple “Raise funds for” may be a perfect answer here.

3.Who – Who do you help or who benefits from your activities.

4.Where – Where is your organization strictly local or cover a wider area or even be national.

You may choose to add a little more detail perhaps outlining examples of what you actually do but it is not always necessary.


The important thing when writing your mission statement is to be brief and be brilliant.

How to use your mission statement:

  • Brochures
  • Flyers
  • Organisational stationary
  • Website
  • Fundraising products
  • On the wall in places where you operate
  • Volunteer communications
  • Press releases

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